Media · Entertainment
Election-night multimedia approach aims to speed distribution
The approach aims to move reporting more quickly across formats rather than earmark material for a particular television segment or social media video.
By Dena Pellwick · 2 min read
A new multimedia approach to election-night coverage aims to get information gathered by reporters and correspondents into distribution more quickly.
Doug Rohrbeck, executive vice president for Washington news and politics, described an approach that would move away from assigning reporting to a single intended use. Material would not necessarily be earmarked for a particular television programme segment or designated for a social media video.
The distinction is between gathering information for one planned use and making it available for quicker distribution. Rohrbeck described quicker distribution as the aim, placing the emphasis on how reporting gathered by reporters and correspondents is used rather than reserving it for one particular opportunity.
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The available description does not specify a distribution timetable, a spending commitment or a numerical target for improving speed. It also does not detail the technology involved. The stated objective is a change in how reporting is allocated and shared, rather than a quantified expansion of coverage.